Contemporary Web Design Trends

August 16, 2016

There are many popular web design trends in 2016 that will make a website successful. If you’re new to the web design world, you may be wondering what these trends are. Here are just a few examples of what Beyond Private Label implements in every website we create.

Responsive Design

Using responsive design in 2016 is not new. Since the mobile-friendly Google update in 2015, everyone has been updating their websites to responsive designs that are usable on all major devices. These include tablets, iPhones, Androids, and laptops. With so many mobile devices on the market, a responsive website is a basic requirement.

User-Experience

Websites with intuitive design, images with aspects that are pleasing to the eye, and a simple, functional navigation continues to be a key feature to focus on in 2016. If customers cannot easily make their way around a site, they won’t stay long. Pages that load quickly and offer simple ways to get specific information is critical for setting your website apart from the competition.

Bold Colors

Bold, vibrant colors are a popular trend to enhance a site’s design. In the case of flat design (designs that do not utilize drop shadows or gradients), bright colors make all the difference. When used modestly and in all the right places, bold colors will portray confidence and add a fresh look to the design.

Animations

Animations are also being used more and more to enhance a site’s appeal to users. Consider carefully whether it adds to your site’s story elements and personality. When used in moderation, animation of certain elements adds personality and cohesiveness to the overall design of your website.

Hero Images

Vision is the strongest human sense, and HD hero images are one of the fastest ways to grab a user’s attention. A hero image is a large banner that is prominently placed on a web page, generally front and center. This is typically the first image a user sees when they visit the website – it is crucial for it to have the right graphics, words, and calls to action to keep the individual engaged enough to navigate the rest of the website.

Minimalism

Fewer pages, simpler designs, and more blank space are common in today’s websites. Implementing two dimensional, flat images that are aesthetically pleasing to look at, combined with lots of open space and bright colors creates a design that will work for businesses in many different industries.

Beyond Private Label implements these aspects on your client’s website, along with many more. Responsive design is not only a trend, but it is an essential feature for the site’s success. Every site’s navigation is user-friendly, and we strive to enhance your client’s brand. We use bold colors, creative designs, animation, and if requested, minimalism to create the look your clients are going for in a website. To learn more about what we can do for your clients, contact Beyond Private Label today!